Outdoor LED touch screen input or output market classification and prospects
LED touch screen input or output market classification
are currently two types of outdoor LED touch screen input or output on the
landscape: The hardware is grid LED, and most of them are displayed on the
external facade of the whole building. The form of display is a mostly light
show. Limited by the clarity of the display and the shape of the building, the
display content is mostly text-based.
LED screen media: The hardware is a large-area LED screen, and the display form
is a regular brand advertising display. The display content is mainly pictures
terms of resource distribution, it is divided into urban commercial office
district architectural landscape, urban commercial district architectural
advertising media, and urban arterial road architectural advertising media.
the perspective of resource ownership, the site property rights, screen
ownership, and screen management rights of resources are divided into several
building owner holds the property rights of the site and the ownership of the
screen: the owner builds the screen itself and owns the property rights of the
site and the ownership of the screen. However, the owner does not necessarily
hold the right to operate the screen.
operator holds the property rights of the site and the ownership of the screen:
the operator and the owner sign a long-term lease or purchase the right to use
the site, invest in the construction of the screen, own the ownership of the screen,
and engage in independent operation.
operator holds the right to operate the screen: the operator buys the right to
operate the screen from the owner of the screen, and only has the right to
LED touch screen input or output resource management
operators of outdoor LED touch screen input or output resources mainly have
several forms of cooperation according to the situation of resource ownership:
The building owner builds its own screens, and the owner builds its own
advertising media company to operate and is responsible for its own profits and
losses, such as Jingcheng Media.
The building owner leases the right to use the site, the advertising media
company invests in the construction of the screen and operates it
independently, and the media company pays the owner for the use of the site,
such as Phoenix City Media.
Screen equipment manufacturers hold the owners of the screens, operate by
self-built advertising companies, and pay or not pay for the use of the venues,
such as Lianjian Optoelectronics and Lianjian Cultural Media.
The screen owner outsources the operation to a professional advertising
company, and the professional advertising company pays the screen owner to the
resource-dependent building has architectural value and regional value, but it
does not directly bring value to the media resource itself. The operator
manages resources from the following aspects:
Management in the form of traditional outdoor advertising media
geographic location characteristics of the packaging point resources, and the
revenue from the advertising time of the selling point resources.
Operate by way of video media
electronic outdoor LED touch screen input or output possesses the technical
capabilities of multi-terminal simultaneous release, selection, and control of
advertising time slots. Operators operate screens in the form of video media or
TV media and provide advertisers with diversified time products, that is, video
websites and TV advertisements are copied to the big screen. Under this
business form and philosophy, the operator is not considering the value of
location but is doing traffic in front of this screen to enhance the traffic
value of this media screen. For example, Phoenix Media combined with Phoenix
Satellite TV\'s content to permanently broadcast the city network news content
on its screen; Windows Internet uses video content operation to transplant
common interactive forms on the mobile phone to the large screen, thereby
enhancing the value of time.
LED touch screen input or output advertiser
advertise on outdoor LED touch screen input or output, essentially not because
they want to market the people covered by the big screen, but because of the topic.
These advertisements posted on large screens attached to landmark buildings
have their own attention and topical hot spots. Passing audiences take pictures
of these large-scale, fresh, and interesting advertisements and upload them to
social networks, combined with various media platforms. Create momentum, which
aroused the attention of the second spread.
placing advertisements on outdoor LED touch screen input or output are not only
a recognition of the geographical location of the large screen, but the large
screen or the building attached to the large screen as a unique IP locally,
even nationally, and globally.
touch screen input or output application
display: passenger flow in the scenic spot, publicity in the scenic spot, event
announcements, broadcast announcements, etc.;
there is a lot of traffic during holidays, the touch screen input or output
will play a bigger role. The RISINGLCD touch screen input or output can show
scenic spots, release warm reminders, real-time environmental monitoring
information, temperature reports, etc., which not only allows scenic visitors
to take the lead in enjoying the beauty of the scenery but also makes playing
more convenient, safe and enjoyable.
Performing stage beauty: folklore art performances, presenting wonderful
the scenic spots will fully excavate local art and folk culture to produce rich
programs to attract tourists. RISINGLCD touch screen input or output makes full
use of its excellent video playback function and color display effect. The
stage is designed with a touch screen input or output, a flexible and
changeable background, and the sound and light effects of the stage are also
true and magical. It brings a strong visual impact to the visitors, makes the
audience feel immersive, and allows visitors to appreciate the strong Regional
style stage performances.
Inquiry and interaction: practical interactive screens in scenic spots;
example, query maps, tour routes, watch introductions to scenic spots, conduct
interactive visits, and other rich activities (query interaction). At present,
the RISINGLCD touch screen input or output has been widely used. Ticket
collection machines, inquiry machines, etc. all use the Internet + cultural
tourism to realize the conversion from offline to online and increase user
touch screen input or output relies on the advantages of excellent performance,
ultra-high price, spot supply, and localized services. The installation of
S-LCD displays in scenic spots has become a trend and trend in the development
of smart tourism. In the future, S-LCD displays will undoubtedly have more room
for development and penetrate into more application areas in scenic spots.
touch screen input or output supplier
RISINGLCD (WITH BRAND OF RISING STAR)
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modules, LCD monitors, LCD digital signage, Touch Screen, etc. Now our products
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