Google profits in the red-hot advertising market almost doubled, which will also affect the market of led digital signage
profits in the red-hot advertising market almost doubled, which will also
affect the market of led digital signage.
said its profit in the quarter benefited from accounting changes related to the
depreciation of servers and networking equipment, which boosted net income by
the company growth has come from e-commerce advertisers eager to reach
customers whose product searches start online. The company partnered with
Shopify Inc. this year to simplify search listings and AD purchases for 1.7
million merchants. The effort to revive its e-commerce division has helped
retail advertising become Google biggest contributor to growth.
recent months, the search giant retail advertising arm has benefited from Apple
users if they want to be tracked. The changes have weakened Facebook Inc.,
according to AD buyers and small businesses. And Snap Inc. Many brands have
therefore shifted spending to Google.
the land of the blind, the one-eyed man is king," said Brian Weiser,
global president of GroupM Business Intelligence. "Whatever data they have
[at Google] is better than what most other people have."
has been another major driver of Google AD revenue. The video giant reported
that sales rose 43% to $7.21 billion in the quarter.
business is expected to generate nearly as much revenue this year as Netflix
Inc. Is a subscription business worth nearly $300 billion. Revenue missed Wall
Street expectations, sending Google shares down about 1% to $2,761.01 in
finance chief Ruth Porat said Apple changes had a "modest impact" on
YouTube revenue, but did not elaborate further. The company relies on iPhone
and iPad data to locate and measure some of the inventory it sells.
and lawmakers may be the biggest challenge to Google continued commercial
success. Last week, the attorneys general of Texas and more than a dozen states
filed an early, unredacted antitrust complaint against Google. They highlighted
how the company cut advertising spending through its system by 22 to 42
percent, two to four times that of competing AD exchanges.
with 6 percent, Google reported that cloud sales rose 45 percent to $4.99
billion over the same period. Sales fell short of Wall Street expectations of
$5.19bn and the company reported an operating loss of $644m for the unit, which
analysts said prompted investors to sell shares in after-hours trading.
profits in the red-hot advertising market almost doubled will also affect the
market of led digital signage. For more information or get the latest
price of led digital signage, feel free to send an email to: email@example.com.
market trend of led digital signage
the impact of the global spread of COVID-19, the global MARKET size of LED
display screens in 2020 is estimated to be $5.7 billion, down about 10% year-on-year.
It is estimated that the global outdoor LED display market will reach 12.9
billion yuan in 2021, and 23.9 billion yuan in 2026, with a compound annual
growth rate (CAGR) of 9.0%. However, certain application areas, such as outdoor
transportation, advertising billboards, and some municipal-related application
places, are expected to pick up in the second half, and led digital signage
will also benefit from the government economic stimulus. Regarding the
development of the next few years, if there are no big macroeconomic changes,
it is expected that the global LED display will maintain a compound annual
growth rate of 18% from 2021 to 2026, among which the small spacing display is
still the biggest driving force for market growth.
world leading outdoor LED display manufacturers include Daktronics, Samsung,
Unilumin and Leyard, etc. The top four manufacturers in the world account for
more than 40% of the market share. At present, China is the world largest
Outdoor LED Display market, accounting for more than 60% of the market,
followed by North America, accounting for nearly 15% of the market.
market distribution of led digital signage
of regional market pattern, North America and EMEA are the most severely
affected regions this year, which are expected to decrease by 7.7% to 6.7%
respectively, and their share will also decrease accordingly. China is now
slowly recovering from the impact of the epidemic, and stimulated by new
infrastructure policies, the Chinese market led digital signage is expected to
maintain the world fastest growth rate of about 3.8% this year.
markets most affected this year are mainly applications related to clustered
events, such as cinemas and commercial and retail venues. However, for security
monitoring or control room, it will benefit from the government new
infrastructure policy this year. It is estimated that this will be the
fastest-growing led digital signage application market this year, with the
market share expected to increase from 13.3% to 13.9%.
decline of LCD cost, size continues to enlarge, currently can see more than 80
inches of LCD TV, electronic whiteboard into commercial, coupled with the rise
of LED display market, commercial projector in enterprise conference space
shipment quantity will also decrease year by year.
the outdoor LED display screen is different from the indoor LED display screen.
Since it is applied to outdoor scenes, in addition to meeting the display
function, the led digital signage screen needs to ensure the transmission
quality under direct sunlight, so it needs to meet the requirements of a high
brightness display. In addition, the outdoor environment is changeable and
harsh, so the outdoor LED display should have strong weather resistance, fully
adapt to all kinds of bad weather, and can be used for a long time.
development estimates of led digital signage
the limelight of MiniLED backlight display technology is rising day by day. All
kinds of information about MiniLED backlight display is overwhelming, which
means the comprehensive arrival of MiniLED display technology. At the same
time, an easy to be ignored market, outdoor LED display led digital signage
market is also booming. According to data from relevant research institutions,
the global LED display market in 2021 has gradually recovered from the impact
of the epidemic in 2020, and the scale including led digital signage is
expected to reach RMB 51.9 billion. Among them, the scale of P2.5 or above
spacing LED display exceeds 20 billion yuan, accounting for nearly 50% of the
led digital signage supplier-RISINGLCD
RISINGLCD ( WITH BRAND OF
RISINGSTAR ) is a professional highlight LCD manufacturer from China, as a
superior global led digital signage supplier, a modernized high-tech enterprise
with 100 employees including 20 highly qualified and well trained engineers.
Rising LCD is a professional LCD panel, TV, display, outdoor display, display
modules, LCD TV display equipment supplier providing high quality products for
home and business uses such as LCD modules, outdoor monitor, digital signage,
interactive touch screen, digital menu and more. For more information or get
the latest price of led digital signage, feel free to send an email to: firstname.lastname@example.org, the sales team will
reply within 48 hours.