The
rapid development of touch screen input or output in the LED industry
On
September 19th, the 14th Shanghai International LED Exhibition, the 16th
Shanghai International Advertising Signs Exhibition, and Shanghai International
Digital Signage Exhibition opened grandly in Shanghai New International Expo
Center. According to reports, LED CHINA was founded in 2005 and is the world\'s
earliest themed exhibition focusing on LED and LED lighting.
Since
2016, the touch screen input or output of my country\'s LED industry has been in
a stage of rapid development, and by 2018, a new pattern has appeared. Up to
now, my country has put the development of LED and photovoltaic industries on
an important agenda. In the next few years, the potential market for domestic touch
screen input or output is huge, and the scale of the industry is rapidly
expanding. Related reports pointed out that although the touch screen input or
output started late in my country, it has entered a period of vigorous
development. In 2012, the market size of my country\'s touch screen input or
output was 1.55 billion yuan, a year-on-year increase of 27.6%. In 2015, the
domestic touch screen input or output market grew to 1.970 billion yuan, a
year-on-year increase of 17.4%. In 2016, my country\'s touch screen input or
output market reached 2.354 billion yuan
The
touch screen input or output market is entering the fast lane
Some
industry analysts believe that the outdoor advertising industry, including touch
screen input or output, is developing towards five major trends: First, the
outdoor media resources in the multi-screen era are showing a trend of
integration; second, the digital transformation of outdoor media has become an
inevitable trend in the industry; third, low-carbon The economy is driving the
innovation and development of outdoor media companies; fourth, the government’s
management of outdoor advertising has gradually begun to digitize, and the
efficiency of supervision will be greatly improved; fifth, the interactive
nature of smartphones has brought unlimited possibilities for outdoor
advertising, and digital outdoor advertising has begun to become intelligent,
With the evolution of interaction and personalization, outdoor media has
entered the trend of intelligent delivery management.
The
touch screen input or output industry development trend
The
analysis of relevant experts pointed out that 80% of domestic outdoor
advertising resources are in the hands of small and medium-sized advertising
companies. With the continuous liberalization of the domestic market,
international media giants are stepping in. China\'s touch screen input or
output industry is facing the largest development and development in history.
Integration period. In this "battle", any company that is the first
to layout and occupy the market will get a share of this blue ocean market. In
the scholar\'s view, the core issue is how to use Internet technology to
initiate marketing innovations for touch screen input or output, thereby
reducing operating costs, increasing marketing revenue, and expanding
advertising influence. With the advancement of media technology, touch screen
input or output appear in the form of advertising networks, and media
advertising has further improved, which is mainly reflected in three aspects:
1. After the establishment of advertising networks, media products that can be
released at the same time by multiple terminals can be formed, breaking the
list. The geographic category of the point of media; second, the simulcast
screen realizes precise time period selection and control, so as to meet the
needs of advertisers to broadcast advertisements at different times; third, the
interactive technology enables the simulcast to interact with the audience and
achieve more for advertisers Creative planning to build new profit growth
points.
The
touch screen input or output application
The
touch screen input or output can effectively reduce the labor cost of
advertising operations and improve work efficiency; for non-networked LED
screens, the touch screen input or output provides hardware upgrade services
with OOHLink intelligent broadcast control box to complete the hardware +
software integration service, so that non-networked screens can be realized
Functions such as intelligent media management, flexible module selection,
intelligent location selection, and media value evaluation. At the same time,
in terms of visual data monitoring, the touch screen input or output provides a
brand-new delivery strategy to achieve multi-dimensional targeted advertising
based on the crowd, weather, and time of day.
The
touch screen input or output can also provide systematic services such as data
information collection, implementation status integration reports, the
establishment of a data labeling system, and sharing of offline traffic
dividends. In the future, richer innovative advertising forms such as face
recognition, voice-linked code, AR technology, real-time live broadcast, and IP
assist will be launched to create more new digital marketing methods.
In
addition, in the subway transportation industry, touch screen input or output
can help with systematic deployment. The information release broadcast control
box can be installed at any place with advertising value, and the platform can
be used for intelligent advertising, which can save energy and reduce
emissions. The function of synchronized playback on the screens of each site
has been implemented.
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The
advantages of outdoor full-color touch screen input or output
With
the rapid development of digital technology, outdoor full-color LED displays
have taken a certain position in the field of advertising media. So what are
its advantages? The following editor introduces the advantages of outdoor
full-color LED screens.
Enhanced
visual impact
Larger
size, high-definition picture quality, outdoor full-color LED screen more
comprehensively promote the visual impact of the masses, can quickly transmit
information and promote people\'s consumption
Outdoor
full-color LED screens usually appear in high-end shopping malls and traffic
hubs where people flow. Able to establish stable and good communication with
consumers, and arouse consumers\' strong desire to buy and release.
Outdoor
full-color LED screens can not only play 24 hours a day, but also can save
energy and protect the environment, work around the clock, and can fully adapt
to various harsh outdoor environments. The overall performance is strong, and
cost-effective. The information transmission of outdoor full-color LED screens
is all-weather. It can better guide potential customers and allow enterprises
to achieve the best advertising effect with less investment costs.
Outdoor
full-color LED screens can more effectively cooperate with traditional TV
advertisements: the cost of outdoor full-color LED screens is only 1% of TV
advertisements to achieve the effect of ordinary advertisements.
Compared
with the traditional form of advertising, people are slowly losing interest in
watching overwhelming advertisements and printing flyers and posters. If the
modification inevitably consumes a lot of manpower and material resources, the
LED advertising display screen only needs to be modified on the terminal
device, without extra printing costs, and it is convenient to change the screen
text content at any time later.
Upgrading
the city level with the rapid development of the application field of outdoor
full-color LED screens, many institutions use outdoor full-color LED screens to
release some corporate information and urban promotional videos, which can
beautify the image of the city and improve the corporate quality and taste.
Outdoor full-color LED screens are now widely used in stadiums, venue centers,
advertising, transportation, etc., which reflect the economic, cultural and
social life of a city.